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This web site stephensoncoates.co.uk states the following, "Why choose a CharterGroup member to handle your accountancy and audit requirements? The CharterGroup seal of approval ensures that in choosing one of our member practices you can be confident that you will receive quality service with a standard of excellence maintained through the practices membership of CharterGroup, giving you assurance and peace of mind." We noticed that the webpage also stated " A long-established and forward thinking." It also said " Accountancy practice with a proven track record. Designed to keep the pounds." The header had Accountants Newcastle as the highest ranking optimized keyword. It is followed by Accountant Newcastle, Accountants in Newcastle, and Newcastle Accountants which isn't as ranked as highly as Accountants Newcastle. The next words stephensoncoates.co.uk used was accountant. accountants was included but might not be understood by web crawlers.